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Case Study: MaxContact Supports Virtual Contact Centre's Proof of Concept Trial for Employing Over 50s in Regional Australia


In November 2023, MaxContact Australia collaborated with Virtual Contact Centre to conduct a Proof-of-Concept trial aimed at promoting initiatives for unemployed individuals aged over 50 in regional Australia. This case study outlines how the partnership between MaxContact Australia and Virtual Contact Centre led to a successful campaign, showcasing the effectiveness of their collaboration and the positive outcomes achieved. 




Virtual Contact Centre, a registered charity and social enterprise whose purpose is to overcome Ageism in employment of the over 50s population in regional Australia, aimed to validate their concept and secure funding for their initiatives. Recognising the importance of efficient communication channels, they sought a partner to assist in conducting a Proof-of-Concept trial.

MaxContact, a leading provider of cloud contact centre solutions, was chosen for their expertise in enhancing customer engagement and streamlining communication processes. 


The Challenge: 


Virtual Contact Centre faced the challenge of demonstrating the viability of their concept to potential funders and stakeholders. They needed to showcase the effectiveness of their approach in reaching and engaging the target demographic while also proving their ability to scale operations sustainably. 


The Solution: 


MaxContact collaborated closely with Virtual Contact Centre to design and implement a tailored solution for their Proof-of-Concept trial. Leveraging MaxContact's advanced contact centere technology, Virtual Contact Centre was able to establish efficient communication channels, including voice, email, and SMS, to engage businesses in regional Australia during the trial campaign. 




The teams at MaxContact and Virtual Contact Centre worked collaboratively to define key performance indicators (KPIs) and develop a comprehensive strategy for the trial. MaxContact provided Virtual Contact Centre with access to their platform, offering training and ongoing support to ensure smooth implementation and operation. 


Through MaxContact's intuitive interface and flexible features, Virtual Contact Centre was able to personalize communications, track interactions, and gather valuable insights into participant engagement. This allowed them to refine their approach in real-time and optimize campaign performance. 


Results and Impact: 


The Proof-of-Concept trial conducted with MaxContact's support yielded impressive results for Virtual Contact Centre. By leveraging MaxContact's technology, Virtual Contact Centre successfully demonstrated the effectiveness of their initiatives with employing a workforce of over 50s in regional Victoria. 




Daniel Harding, MaxContact: "Collaborating with Virtual Contact Centre on this Proof-of-Concept trial was a rewarding experience for us. We are thrilled to see how our technology has enabled them to validate their concept and make a positive impact on the community. We look forward to working with Paul and the Virtual Contact Centre team in the future as they ramp up operations." 


Paul Mizzi, Virtual Contact Centre: "Partnering with MaxContact has been instrumental in our journey to promote initiatives for individuals over 50 in regional Victoria. Their support has not only helped us prove the viability of our idea but has also empowered us to scale our efforts and secure the necessary funding." 




The collaboration between MaxContact and Virtual Contact Centre exemplifies the power of partnership in driving meaningful change. Through their joint efforts, Virtual Contact Centre was able to validate their concept, secure certification by Social Traders, and advance their mission of supporting individuals over 50 in regional Australia. This case study highlights the importance of leveraging innovative technology and working together towards a common goal to achieve success in community initiatives. 


If you are interested in finding out more about Virtual Contact Centre, then please contact the team at https://www.virtualcc.org.au/  



Daniel Harding
Post by Daniel Harding
Daniel is the Director of MaxContact Australia. Since launching the business in Australia with its first clients in 2019, it has rapidly grown to become the solution of choice for businesses across Australia and New Zealand. Daniel has a comittment to ensuring that MaxContact Australia continues to grow whilst delivering value for all customers.